Cognitive Bias Explorer

Lake Wobegon effect

Also known as Above-average effect

Another name for Illusory superiority

The tendency for most members of a group to rate themselves as above the group's average, which cannot be true for everyone. It is named after a fictional town where 'all the children are above average,' and is another name for illusory superiority.

In everyday life

At a company, nearly every salesperson believes their customer service is better than the team's average.

At a parents' evening, you notice that every parent you talk to describes their own child as ahead of most of the class.

Why your mind does this

To act at all, we need some belief that our choices matter and that we can pull them off. A bit of extra confidence gets us moving, keeps us going after setbacks, and protects our sense of self-worth and our standing in a group.

Its family, in 30 seconds: Confidence to act

How to spot it

When you rank yourself against a group, ask whether most of the others would rank themselves the same way.

How to counter it

In group reviews, rank people against each other using real data, since everyone cannot sit above the middle.

Same family: Confidence to act

SourcesSvenson (1981)Wikipedia

Cognitive Bias Explorer

Cognitive bias · Confidence to act

Lake Wobegon effect

The tendency for most members of a group to rate themselves as above the group's average, which cannot be true for everyone. It is named after a fictional town where 'all the children are above average,' and is another name for illusory superiority.