Cognitive Bias Explorer

Misinformation effect

Our memory of an event becomes less accurate after we take in misleading information about it later, such as news reports, other people's accounts or the wording of a question. The new details quietly blend into the original memory.

In everyday life

After reading online that the robber at a local store had a beard, a customer who saw him clean-shaven now remembers a beard.

Weeks after witnessing a car crash, you read another witness's post that mentions a stop sign at the corner, and now you picture that sign clearly, though the corner actually had a yield sign.

Why your mind does this

We cannot hold every moment of an experience or every item in a list in mind. The brain keeps a few standout pieces, such as the most intense moment, the ending, or the first and last items, and lets them stand for the whole. This makes memories compact and quick to use.

Its family, in 30 seconds: Key elements

How to spot it

Ask whether a detail you remember came from the event itself or from something you read or heard about it later.

How to counter it

If you witnessed something that matters, write down your own account before you read coverage or talk it over with others.

Same family: Key elements

SourcesLoftus, Miller & Burns (1978)Wikipedia

Cognitive Bias Explorer

Cognitive bias · Key elements

Misinformation effect

Our memory of an event becomes less accurate after we take in misleading information about it later, such as news reports, other people's accounts or the wording of a question. The new details quietly blend into the original memory.