Cognitive Bias Explorer

Ostrich effect

The tendency to avoid information we fear will be bad. It is named after the myth that ostriches bury their heads in the sand, and avoiding the news feels better in the moment while letting problems grow.

In everyday life

When the stock market drops, some investors stop logging in to check their retirement accounts.

The check-engine light has been on for weeks, and you've put a piece of tape over it so you don't have to think about the repair bill.

Why your mind does this

Holding steady beliefs lets us act without rethinking everything each time. Favoring information that fits what we already know is fast, protects our sense of being right, and keeps our picture of the world stable and coherent.

Its family, in 30 seconds: Confirms beliefs

How to spot it

Notice any bill, email, test result, or number you keep putting off opening.

How to counter it

Schedule a regular, short time to check the things you tend to avoid, such as finances or health, and stick to it.

Same family: Confirms beliefs

SourcesKarlsson, Loewenstein & Seppi (2009)Wikipedia

Cognitive Bias Explorer

Cognitive bias · Confirms beliefs

Ostrich effect

The tendency to avoid information we fear will be bad. It is named after the myth that ostriches bury their heads in the sand, and avoiding the news feels better in the moment while letting problems grow.